RockTape is a brand of kinesiology tape. It was created in the USA by Greg Van den Dries in 2009 and soon after that – in August 2010 – RockTape Australia opened for business. Since then, they have continued to develop and add to their range of products to help people move better. When people move better, they tend to move more. More human movement is their goal. With the advent of the desk job, smartphone, TV, and computer, people are sitting down more than ever before. Some Australians sit for more than 8 hours a day, which is longer than many people spend sleeping. Our bodies weren’t built for that, and it’s starting to take a toll.